A news alert is a notification that pops up on a device, notifying you when content changes. These notifications can be set up for any topic and are especially helpful during breaking news. They are often sent via mobile push notifications to ensure they are seen in real time. Breaking news alerts are an essential tool for many businesses, and can drive traffic to websites or apps.
A well-timed and crafted breaking news alert is crucial to driving traffic to your app or website. However, it is important to keep in mind that you are competing against other news articles and social media updates that push notifications throughout the day. As such, it is important to be aware of how much you are relying on these notifications for your business and what other strategies you may want to employ to increase your visibility.
During the past year and a half, there have been an abundance of breaking news worthy moments. From natural disasters to presidential elections, there has been no shortage of headlines to keep audiences engaged. As a result, there is a real appetite for news and the stories behind them. For this reason, it is more important than ever to understand how to capture and capitalize on the attention of your audience with a well-crafted news alert strategy.
Unlike press releases that are comprehensive documents meant to provide a full story, media alerts (also known as media/news advisories) are concise and attention-grabbing notices intended for journalists to use in their coverage. To maximize the impact of your media alert, be sure to include all of the basic information that will pique the interest of reporters and the media, including answering the five Ws: who, what, when, where, and why. Also consider including compelling quotes from key stakeholders to add context and credibility to your announcement.