News coverage includes all forms of media communication about events, trends, and issues that affect a society. It can be a powerful tool in shaping public perception and encouraging discussion of controversial topics such as social injustice, economic inequality, and environmental protection. For example, television news coverage of peaceful protests during the civil rights movement helped raise awareness about racial injustice and mobilize support for legislation addressing it.
Breaking news coverage includes immediate reporting on significant, often unexpected, developments as they unfold. This type of reporting requires on-the-ground journalists to gather and verify information quickly, and effective live reporting techniques to communicate real-time updates to audiences.
Among the most trusted news sources, Fox News and CNN are widely used by Americans, with more than half of Republicans saying they use each for their news. Democrats, in contrast, use a broader range of news sources, including the New York Times and NBC News.
Reuters is a highly-trusted source of news because it publishes fact-based articles that are free of ideological bias. It also promotes transparency in journalism, providing full sourcing and verification of facts on its website. Semafor, a startup that separates fact from opinion using a side-by-side article format, is another high-trusted, non-biased news source. Moreover, it is important for brands to prepare comprehensive media kits with background information, key messages, and high-resolution images that can be easily shared and distributed in the event of news coverage. They can also engage with journalists and readers to reinforce their messaging and goals through comments, interviews, and participation in relevant discussions.