Investor updates are an important way to keep investors and stakeholders in the loop. They also serve as a platform for you to share your company’s successes and lowlights.
Generally, your investor update will open with a quick summary of key takeaways from the previous month (or whatever period you decide to opt for). This can be anything from new customer wins, significant sales growth, team hires, an industry accolade you’ve received, or even an announcement that you’ve closed a big round of funding.
After the quick recap, you’ll then move on to highlight the company’s major initiatives and progress. This is a great opportunity for you to shine a spotlight on individual employees’ accomplishments by sharing individual kudos. This is also a good time to share any new hires you’ve made and how they’re settling into the role.
Finally, you’ll close by addressing any challenges that your business is currently facing. While it may be tempting to only focus on the positive, it’s essential for founders to share the reality of their business. Not only does this build trust, but it will also help motivate your investors to lend their support and resources.
Investors are busy and your company is only one of many they’ll be reviewing on a regular basis. As such, try to keep your investor updates consistent by choosing a day of the week and a schedule to stick with. Wednesdays or Thursdays are the best days to send your investor updates because they fall at the beginning of a workweek and right before the weekend when most people are still wrapping up their own business.